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LAS VEGAS -- Celvibe Ltd. today unveiled the world's first live television streamer -- CelFeed(TM) -- that enables wireless carriers to transmit live television broadcasts directly to wireless devices.

The announcement was made here at the CTIA Global Wireless Show (Booth #8336).

Celvibe Ltd. has also established its North American headquarters, Celvibe Inc., in Redwood City, California to expand the company's sales and marketing efforts and to service the North American market.

CelFeed, a dedicated platform for wireless carriers, delivers streamed multi-channel high-quality video and audio over 2.5G and 3G networks to wireless devices with low bit rate cellular connections - such as Smart Phones, laptops, PDAs and other handheld devices. With CelFeed, wireless carriers can transform networks into rich-content delivery networks for television broadcasters or any syndicated multi-media video service provider (VSP). Wireless device users can access multiple video channels easily without a PC or Internet connection.

"Anyone can broadcast video clips, but no one is streaming live TV or broadcast-quality video in real time over wireless networks," said Oded Peretz, CEO, Celvibe Ltd. "Currently, broadcast television technology, which uses MPEG-2, requires large amounts of bandwidth, making it virtually impossible for transmission over wireless networks. We developed an advanced technology that converts current MPEG formats to fit mobile devices."

How CelFeed Works
Through a patent-pending MPEG-4 transcoder, CelFeed receives MPEG-1, MPEG-2 and other formats that are converted in real-time to MPEG-4, which can easily be processed by mobile devices. The streaming rich media content is compressed and delivered to mobile devices immediately. CelFeed allows wireless carriers to give concurrent subscribers multiple, live broadcast-quality video channels.

In order to achieve broadcast-quality video on mobile devices, wireless carriers need to keep up a continuous flow of quality data to each mobile device. However, since mobile devices experience various bandwidths -- bit rates and bit error rates (BER) -- the streamed content must be adapted to the specific parameters of each device.

CelFeed has the unique ability to gauge the mobile device's reception quality and determine compression parameters, providing carriers with an extremely convenient and cost-effective solution for all streaming needs. Each stream is customized based on the available bit rate and BER of each specific mobile device. The frames are adjusted to enhance the rich content quality of the object in the frame, producing broadcast-quality video on a wireless device. This provides carriers with an extremely convenient and cost-effective solution for streaming richer broadcast media.

For more information on Celvibe and its products, contact the company in North America at (650) 632-4407 or via the Web at www.celvibe.com.

About Celvibe
Celvibe (www.celvibe.com) develops advanced solutions for streaming high-quality live television broadcasts to wireless devices, such as Smart Phones, PDAs, handheld PCs, laptops and game consoles. The company's flagship product, CelFeed(TM), is a real-time MPEG-4 transcoder and streamer that enables wireless carriers to deliver rich media content seamlessly to their customers. Mobile device users can view live, high-quality multi-channel video in real-time. Customers and partners include telecommunication companies and wireless carriers who are adding packet switch capabilities to their networks, mobile infrastructure manufacturers, content providers, application providers and video server manufacturers.

CelFeed is a trademark of Celvibe Ltd. All other trade names are the property of their respective owners. This press release is available on the Celvibe Web site at www.celvibe.com and the KCSA Web site at www.kcsa.com.

Source: Celvibe

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