HWH PR/New Media Retained By iriver

New York, NY – iriver, the international digital device powerhouse, has chosen HWH PR/New Media to spearhead a major national PR campaign. Owned by global A/V force, Reigncom, Ltd., the brand is reemerging this year with an inventive and style-driven product line up of Multimedia Devices (MP3, MP4, PMP, Mobile TV), Network Devices (Home Media Center, Wi-Fi Network, Navigation products) and Content Devices (E-Dictionary, E-Book). The company, which currently dominates the Korean market and is prominent in Europe, is utilizing HWH to expand its market share in the U.S.

Lois Whitman, President of HWH noted, "iriver is highly esteemed as a leading innovator in the digital device industry, and this aggressive partnership will bring the brand into clear view in the U.S. market. We already re-launched the brand with great fanfare at the 2008 Consumer Electronics Show, and we are excited to support iriver in as they introduce an impressive and groundbreaking product line up this year."

With an existing reputation for forward-thinking design and technology, iriver has already set the industry standard for 2008 with their first look at CES, which earned the company a prestigious Best of CES Award for their innovative W7 mp3 player with GPS capabilities. The first product to launch this year will be the E100, an all-in-one mp4 player with FM Tuner and built in stereo speakers. Other key introductions will include iriver's breakthrough SPINN technology, which matches the warmth of analog controls with the power of digital content; P20, a 4.1" AMOLED Photo Tank (Media Storage device) with a 160GB hard disk drive; and UNIT2, an all-in-one portable Multimedia Home Networking Device.

SOURCE: iriver