Open Text Paints Bright Future For Broadcasters On The Web

Open Text, a global leader in Enterprise Content Management (ECM), announced that it will be demonstrating a breakthrough 3D interface at the 2009 NAB Show this week that will give broadcasters and content creators a compelling new way of delivering rich media content – one that will sift through the volume and complexity of information users must contend with on the Web. This interface, developed by recently acquired Vizible Corp., will be integrated with Open Text's proven media management solutions offered as part of the Open Text ECM Suite.

While many in the broadcast industry see media developments around Web 2.0 as spurring new revenue streams, they also worry about controlling and managing their valuable intellectual property. They face pressure to economically manage the burgeoning number of workflows for organizing, editing, and collaboration and to distribute media to a rapidly growing number of platforms and devices. At the same time, traditional ways of presenting and managing content are falling behind as the amount and complexity of information increases.

"We have reached the point where two dimensions are not enough for people to make sense of all the information they need to process," said Scott Bowen, President of Open Text's Digital Media Group. "The Vizible interface provides a revolutionary new way to deliver content for a more satisfying and immersive user experience. And, all this will be supported by the strength of our industry leading content and digital media management solutions."

Vizible will let broadcasters present content such as a videos, music or photos as cells in 3D layouts. Each cell is actionable by the viewer, meaning the user can choose to view a video or photo and experience the media, or the cells can reassemble around a particular topic or theme based on user preference. This level of visual appeal, interaction and personalization will help broadcasters drive user adoption and maintain user engagement.

And Vizible goes beyond the browser to enable cross-platform content experiences on mobile devices such as smart phones with a consistent high-quality user experience. It also lets broadcasters syndicate content via rich media widgets to blogs, Facebook or MySpace pages and sites like iGoogle or iPlayer from the BBC. While opening new avenues for distributing content to the social Web, the Open Text solution provides the tools needed to manage and control usage and to capture analytics to enhance personalization or to deliver targeted advertising.

Open Text's Digital Media Group will be delivering demonstrations of the Vizible technology in booth SU11417 throughout the 2009 NAB Show. Open Text will also be providing informative talks on how enterprise and SaaS Digital Asset Management solutions can help streamline workflows and maximize the value of the rich media content powering marketing, production processes, or publishing operations.

The Open Text Digital Media Group is a leader in enterprise media management, bringing a depth of experience around rich media workflows and capabilities. Open Text's award-winning and proven solutions are the choice of leading companies around the world, including 20th Century Fox, Siemens, Time, General Motors, Discovery Communications, Paramount, HBO and many more.

Open Text's digital media solutions are offered as part of the Open Text ECM Suite, the company's flagship offering. The Open Text ECM Suite brings together the broad range of content management capabilities organizations need to securely and safely manage all types of enterprise information – documents, vital records, Web content, video, images, email, forms and reports – across many different enterprise systems and applications.

About the 2009 NAB Show
The NAB Show will take place April 18 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums.

About Open Text
Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 50 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts™ to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.

SOURCE: Open Text