Sonic and Avid Expand Partnership; Avid to Bundle DVDit! PE and DVD Fusion LE with Avid Xpress DV Systems
"We are extremely pleased to be able to offer Sonic's award-winning DVD authoring applications with our Avid Xpress Deluxe and Avid Xpress Elite systems," said Charlie Russell, Product Marketing Manager for Avid Xpress DV. "As the world leader in media production systems, Avid is committed to working with only the top software partners. As an innovator and leader in DVD authoring technology, Sonic has been the clear choice for Avid and we have been extremely pleased with our partnership since we began shipping Sonic products with Avid Xpress DV in 2000." "With the arrival of DVD-recorders under $900, Avid's addition of Sonic DVDit! PE and DVD Fusion LE could not have come at a better time for video editors and post production facilities," said David Habiger, Senior Vice President of Worldwide Sales for Sonic Solutions. "By integrating Sonic's leading DVD authoring application with their world renowned video editing systems, Avid has empowered their users to publish their digital video content on DVD - giving them the added advantage of offering DVD production services for their customers."
About Avid Xpress DV
Avid Xpress DV software combines industry-proven Avid digital video editing software with easy Web streaming and DVD delivery. Based on the award-winning Avid interface, the Avid Xpress DV software includes a powerful set of professional DV editing, effects, audio, titling, graphics, compositing and interoperability features. One-Step Technology allows users to save time by accomplishing the most common editing tasks in the fewest possible steps, often with a single mouse click. Supported multimedia formats include RealNetworks G2, Microsoft Windows Media, MPEG-1 and MPEG-2, AVI and Apple QuickTime. Avid Xpress DV software is tightly compatible with Avid Media Composer(R), Avid Xpress and Symphony(TM) products, with the ability to exchange and Total Conform projects, bins and sequences and simply re-digitize media. It also offers exceptional interchange with third-party content creation, supporting 25 file interchange formats and plug-in architectures such as AVX(TM) and Digidesign(R) AudioSuite(TM) tools.
About Sonic DVDit!
Sonic DVDit! is the easiest way to publish on DVD. Combining a simple and straightforward user interface with Sonic's award-winning DVD formatting technology, DVDit! gives video professionals, graphic designers, artists and video enthusiasts the power to create stunning interactive DVD content on their PC. DVDit! is compatible with AVI and QuickTime video files, so that virtually any video content -- from DV to D1 -- can be incorporated into a DVDit! project. With an intuitive interface, building DVD titles is as easy as selecting a menu background and then dragging and dropping an AVI, QuickTime or MPEG video file. DVDit! automatically builds buttons and interactivity, multiplexes and formats content and records to CD-R or DVD-R for playback in consumer set-top DVD players or DVD-equipped PCs. DVDit! can create interactive titles in DVD-Video, DVD-ROM, and cDVD formats. Recently, Sonic DVDit! has been honored with awards by many of the video industry's leading trade publications including Millimeter magazine's Tommy Award, Television Broadcast's Pick of Show, DV Magazine's Award of Excellence, a perfect score review in PC Magazine, and Authoring Product of the Year from Videomaker Magazine. About Sonic DVD Fusion Based on Sonic's award-winning DVD Creator technology, DVD Fusion LE for Macintosh provides video producers and editors a comprehensive set of tools for authoring DVD-Video titles from projects created on Avid video editing systems. DVD Fusion supports fast, easy, drag-and-drop assembly of video clips, audio clips and menu graphics into interactive DVD titles. With the addition of Sonic's DVD proofing card, projects may be previewed on a CPU monitor or an external video monitor, enabling fast feedback and quality control. DVD Fusion LE also contains integrated DVD title verification to ensure that each DVD title is compatible across the broadest range of set-top and PC-based DVD playback devices. DVD Fusion LE is fully upgradeable to Sonic DVD Fusion Standard Edition as well as to Sonic's complete DVD Creator workstation. About Avid Technology, Inc. Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media. As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com. About Sonic Solutions (Nasdaq:SNIC) Based in Marin County, California, Sonic (http://www.sonic.com) is the leading manufacturer of solutions for DVD publishing. Sonic DVDit! (TM) (http://www.dvdit.com) is the first application for DVD authoring targeted at videographers and corporate video producers, and is bundled with major video editing, capture, encoding and media production systems. Sonic MyDVD(TM) (http://www.mydvd.sonic.com) is the first DVD authoring application for consumers, making it easy to capture "your life on DVD." Sonic DVD Creator(R), Sonic Scenarist(R), Sonic ReelDVD(R) and Sonic DVD Fusion(R) are the most widely-used systems for professional DVD publishing, and are installed worldwide at major studios, post production facilities and in corporate marketing departments. SonicStudio(R) HD is the leading digital workstation for preparing audio for release on CD and is the first for creating content for the new DVD-Audio format. Sonic is also a full voting member of the DVD Forum, the standards-setting body for the DVD format.
Avid Technology, One Park West, Avid Technology Park, Tewksbury, MA 01876. Tel: 978-640-3541; Fax: 978-640-0648.