Accenture And 3 Italia Honored For Deployment Of Mobile TV Services Based On DVB-H Technology
New York - Accenture and 3 Italia received top honor in the Content Entertainment, Applications and Services category as part of the International Engineering Consortium (IEC) InfoVision Awards program recently at the Broadband World Forum. The award honors the deployment of mobile television services based on the Digital Video Broadcasting-Handheld (DVB-H) technology.
"We are privileged to be recognized by one of the industry's top conferences and associations," said Fabio Mungo, senior executive in Accenture's Communications and High Tech practice and a recipient of the award. "3 Italia was strongly positioned to benefit from DVB-H deployment and quick to strategically recognize the business benefits of implementing world's first commercial DVB-H roll-out."
In the saturated Italian mobile marketplace, where there are now more mobile phones than there are citizens, market differentiation via value-added services is essential. Mobile television, based on DVB-H technology that enables the distribution of high-quality content to mobile phones and handheld computer over existing digital television networks, presented a key opportunity for 3 Italia to provide its customers with new and compelling value-added services. Accenture was selected as the systems integrator and played a crucial role in the overall outcome of 3 Italia's DVB-H deployment.
"This is a milestone achievement and important industry recognition," said Marco Narduzzi, Business Operations Director of 3 Power, the international business unit of 3 Italia, and one of the recipients of the award. "3 Italia was the first company to launch DVB-H commercially worldwide and got over 720,000 customers one year after the launch. 3 Italia through 3 Power is now also supporting the launch of DVB-H services in other geographic areas."
The IEC's InfoVision Awards recognize top contributions and innovations that help advance the information and communications technologies (ICT) industry. Hundreds applications for IEC's InfoVision Award program were reviewed by a panel of judges chosen from the IEC's Broadband World Forum Europe Technical Program Committee, which included industry experts from vendor companies, service providers and industry associations. Winners were announced today at a ceremony at the Estrel Convention Center in Berlin during the Broadband World Forum.
SOURCE: Accenture and 3 Italia