NAVTEQ Tapped By Panasonic To Power Its First U.S. Mobile Navigation System
Chicago, IL - NAVTEQ, a provider of digital map data for location-based solutions and vehicle navigation, recently announced that it has been selected to provide Panasonic, a leading manufacturer of consumer electronics, with NAVTEQ digital map data for the United States, Canada and Puerto Rico for the recently launched Panasonic Strada CN-NVD905U. The navigation system will also feature SIRIUS Traffic available through SIRIUS Satellite Radio.
The Strada CN-NVD905U is Panasonic's first foray into the aftermarket automotive navigation space in North America. The hard drive based in-dash system features a seven-inch, color touch panel LCD monitor with an intuitive interface and customizable destination menu providing for ease in route planning and destination searches. Turn-by-turn voice guidance complements visual cues to heighten the user's experience. In addition, each Strada
CN-NVD905U comes loaded with the latest safety and entertainment features, including Bluetooth capabilities for hands-free cell phone conversation, iPod Video, satellite radio integration options and SRS Circle Surround Automotive technology for outstanding audio performance.
"With Strada, Panasonic is launching into a new category in which we are able to reach a growing segment of North American consumers looking to incorporate navigation into their vehicles," commented Rob Lopez, National Marketing Manager for Panasonic's Mobile Electronics Division. "Since routing is the cornerstone of our new system, we looked to NAVTEQ for its expert digital map data and cutting-edge traffic product."
To enhance the driving experience, the Strada CN-NVD905U receives live traffic information from SIRIUS Traffic, which uses NAVTEQ Traffic data. Users who choose to subscribe can receive continuously updated traffic information in 50 markets across the U.S. and Canada. Visual notification of incidents and congestion allows drivers to see potential traffic delays and avoid traffic problems.
"The feature-rich, high-performance Strada system, coupled with SIRIUS Traffic, will provide end-users with the flexibility and options needed to personalize any trip." said Larry Pesce, Senior Vice President of SIRIUS Advanced Services, SIRIUS Satellite Radio.
In addition, every Strada CN-NVD905U comes pre-loaded with NAVTEQ's rich and high-quality digital map data for the U.S., Canada and Puerto Rico. Users also have access to NAVTEQ's comprehensive Points of Interest (POI) database, which includes over 12 million POIs, including restaurants, hotels, airports, gas stations, ATMs and other destinations across the U.S. and Canada.
"Panasonic is offering a compelling new product for consumers looking for a premium, aftermarket in-dash system," said Dean VonBank, Vice President, North America Vehicle Sales, NAVTEQ. "Strada has had tremendous success in Japan, and NAVTEQ looks forward to supporting Panasonic as it brings its mobile navigation expertise to North America."
SOURCE: NAVTEQ