combustion*

Create once, use anywhere.
Discreet, a leading supplier of content creation products and services in the broadcast, post-production, games, and animation markets, provides customers with innovative solutions that enable them to distribute, communicate, and share the highest quality rich media --onscreen onair online.

Turn on a dime.
Broadcasters are facing competitive challenges to expand market share. More than just tools, broadcasters need efficiency: fast design, fast experimentation, fast project completion, and fast versioning with template-based creations. Simple facility integration, support for 601 and HDTV, the internet, interactive television, and a fast learning curve.

Discreet's visual effects, editing, 3D animation, on-air graphics, and virtual studio systems are integral to this design and production process. Not only do they meet the creative needs of stations with tools to build their brands in a crowded market, but they also have intelligent interoperability and are underpinned by high-speed infrastructure --including Discreet's new Jobnet networking --enabling collaborative project workflow, and seamless integration into any broadcast facility.

Add value to your brand.
Discreet has earned a reputation as the supplier of choice for profesionals seeking to deliver higher quality content. The following is a brief overview of some of the applications:

Graphics design
With a range of prices, performance levels, and platforms, Discreet has a complete offering of high-performance SGI, NT, and MAC video graphics, and 3D design and animation systems. Discreet inferno*, flame*, flint*, combustion*, and 3D Studio MAX enable the rapid design of compelling show openings, promos, station ID packages, and graphics for use in national and local programming.

On-air promotions
Depending on your needs, fire*, smoke*, or edit* can cut and finish any type of job, simple to complex, cuts-only to sophisticated graphics, short-form to long-form, 601 to HDTV. Featuring instantaneous conforming of EDLs, a powerful set of true online editing tools, fast, efficient versioning, and sophisticated compositing and graphics capabilities under one intuitive interface.

Real-time template based graphics
Discreet frost* brings impact and immediacy to on-air news, sports, and special event broadcasts that include animated backgrounds and text, data-driven graphs and maps, and event recreations. frost* efficiently combines traditional CG, 2D/3D graphics, video effects, still store, and real-time animations into one open system with external control and automation.

Original programming
Discreet edit* is an NT-based editing system that provides a full, fast, powerful, and affordable editorial feature set. edit* is ideal for long-form programming, handling thousands of clip elements, offline editing or online finishing with uncompressed image quality. New video streaming technology features a unique production workflow for creating superior web video in the leading formats. With Jobnet, edit* supports true workgroup editing where multiple systems can share image files simultaneously and fully access all programs, bins, and database information across a network.

Virtual studios
Bring high-impact graphics and photo-realistic sets, automation, speed, and immediacy to live broadcast productions and interactive televison. frost* virtual studio efficiently combines 2D & 3D graphics, video effects, stills, and live video with real-time animations and text all into one single open system.
Virtual Studio Technology In Focus At New York Conference "Virtual Studios and Virtual Production," to be held August 17-18 at Windows on the World in New York, will bring together the industry's leaders in virtual studios for an in-depth look at the latest innovations in virtual technologies and the opportunities they're creating for the broadcast industry to present information in new creative, cost-effective ways. The two-day conference will feature "The Future of Virtual Studios, from On-Air to Online," a panel hosted by Discreet creative services manager, Marina Escobar. Join other leading industry figures at this groundbreaking event and learn how virtual studio technologies are revolutionizing the way broadcasters communicate on the air and on the web. For more information and to register, email bruce@access-conf.com or visit www.access-conf.com/TB110/ .