24P HD Adoption Rate Among Post Houses on the Rise
Two thirds of post house expected to be offering 24P HD capability by 2003
February 11, 2002 (New York, NY) -- According to the 2001 - 2006 DTV Migration Trends Survey, conducted by SCRI International, Inc. (www.scri.com), the premier source of market and technology information for broadcast and professional video/audio sectors, almost one in three (32.1%) post facilities are currently providing 24P frame progressive HD digital format capability -- this is expected to increase to about half of all facilities (49.1% ) by the end of 2002, and to almost two thirds of post houses by the end of 2003 (64.2%). With 19% of post facilities currently unsure as to when they will offer 24P HDTV capability, the actual adoption rate is likely to be somewhat higher. 24 fps progressive mastering format in 1080x1920 was originally proposed back in 1998 to simplify the process of converting to the various video standards for the networks and broadcasters worldwide.
The recent 2001-2006 DTV Migration Report Series conducted by SCRI International includes the Production / Post Production DTV Migration Trends Report, plus TV Station Trends and Products Reports. To view the table of contents for the DTV Migration Reports online, go to: http://www.scri.com/sc_reprt.html
About SCRI International, Inc.
SCRI International, Inc., http://www.scri.com, (info@scri.com) is the premier source of market and technology information for broadcast and professional video/audio sectors, worldwide. Since 1984, SCRI has been providing both multi-client and custom market research equipment manufacturers, trade magazines, associations, investment firms and other industry analysts as well as the US. Department of Commerce. To date, SCRI has served over five hundred such clients, worldwide (to view client list online: http://www.scri.com/sc_clien.html). SCRI publishes a wide range of industry reports as well as a weekly online Insider Report, a weekly 20 page report on news and trends in broadcast and video production sectors, worldwide. SCRI also publishes, SCRI's News Briefs, a weekly free industry email newsletter containing current headlines impacting broadcast and video production sectors worldwide.