Adtec Provides MPEG 2 Digital Commercial Insertion Solution For Northland Cable

Adtec Inc.ville, TN -- Ron Johnson, V.P. of Marketing for <%=company%> announced today that his company has completed a major installation of commercial insertion equipment for Northland Communications. Adtec installed equipment in over 28 different locations throughout the United States thus enabling Northland to broadcast local commercial content on over 150 cable channels.

"Adtec's unique single channel system architecture using our DUET MPEG 2 COMMERCIAL INSETER allowed Northland to migrate cost effectively into the use of MPEG 2 digital commercial insertion technology at select locations," said Mr. Johnson. "That's important when your one of the top cable multiple system operators."

The DUET MPEG 2 COMMERCIAL INSETER is a single channel rack mountable device capable of playing MPEG 2 based program files that are decoder then switched into baseband television signals that emanate from traditional satellite receivers. In the commercial insertion industry, program files are typically characterized as thirty-second commercials designed to promote a local business. Cable companies generate income by selling the placement of commercials in daily satellite feeds from commercial cable program services such as CNN or ESPN.

Adtec is the worlds leading manufacturer of embedded MPEG 2 based digital video players, single channel digital commercial insertion controllers, and automated video control systems. The company has offices in Nashville, TN, and Jacksonville, FL with distribution available worldwide.

Northland Cable Television is a subsidiary of Northland Telecommunications Corporation. The company is one of the top 30 Multiple System Operators (MSOs) in the United States. Northland is based in Seattle, WA.