Charter deploys Wink interactive service in S. Florida

Charter Communications (St. Louis, MO) this week became the first cable company in South Florida to offer interactive TV by Wink Communications (Alameda, CA), as a standard feature to its digital cable subscribers on the Scientific-Atlanta Explorer set-top box.

South Florida brings the number of Wink Communications households to more than 500,000, joining more than 20 other Charter cable systems including the markets of St. Louis, Birmingham, Dallas/Ft. Worth and Los Angeles.

"We are pleased to add the Wink Communications service to our digital cable package because of the immediate information value and e-commerce possibilities that interactive television brings to the viewing experience," said Erin Levins, Group Marketing Manager for Charter. "Charter South Florida customers may now interact with their favorite programs, get sports updates, assorted news and weather on demand, and the ability to click to respond to free offers from national brands and make purchases instantly."

The fourth largest cable operator in the US, Charter serves approximately 6.2 million customers.

Source: Charter
With contributions by Tom Butts, Managing Editor