Chyron, Blue Zone team up on interactive TV
This partnership will create the next level of real-time interactive television (ITV). Designed to benefit broadcasters, Blue Zone and Chyron's joint initiative will harmonize Blue Zone's MediaBZ software with Chyron's Lyric creation and playback graphics package. Broadcasters will now have the ultimate end-to-end, real-time interactive television solution.
Blue Zone's "author once, publish many" content management software MediaBZ enables broadcasters and content creators to easily create enhanced interactive content from any internet terminal in the world, and simultaneously publish it to television, ITV, the Internet, WAP-enabled cell phones and other hand-held digital devices. Chyron Corporation is the world's leading manufacturer of television broadcast graphics hardware and software. Chyron's interactive television production and authoring tools integrate seamlessly with their existing customers' production equipment and personnel.
"Combining Chyron's talent for on-air graphics with Blue Zone's interactive technology results in a powerful solution that will transform broadcasting and create the definitive platform for ITV and broadband delivery," said Blue Zone CEO, Bruce Warren. "Chyron's extensive capabilities and significant market penetration will help Blue Zone expand our client base into U.S. and international markets. Together we are developing the future of on-air and online convergence."
"Blue Zone has created leading edge interactive tools supporting a broad range of platforms," said Bill Hendler, VP of Chyron's Interactive Division. "By integrating our production and content creation tools with Blue Zone's MediaBZ, we can offer a unique cross platform solution for broadcasters."
Through the powerful combination of Lyric and MediaBZ, broadcasters will be able to manage all their publishing needs and media assets from one central control system. The partnership will focus on the development, manufacture and marketing of an integrated offering based on the two company's newest products.
Under the terms of the alliance, Blue Zone and Chyron will benefit from increased features and service offerings created by connecting their products. Additional advantages of the partnership include joint integration assistance, certified training programs, technical support and consulting services.