News | December 8, 2020

Cinedigm Partners With Spherex To Expand International Content Distribution Capabilities

Deal to Leverage Spherex's AI Expertise for Global and Cultural Content Relevance-

Spherex, a global entertainment technology and data company, announced today a strategic partnership with Cinedigm to accelerate Cinedigm's international expansion. The companies are partnering on global content localization and compliance, deploying Spherex's AI and machine learning capabilities.

As part of Cinedigm's ongoing efforts to monetize its extensive digital content catalog, the company has selected Spherex to utilize its technology and expertise to ensure its video assets and metadata are compliant with international regulations for content age ratings and optimized to adhere to prevailing cultural norms and practices across a wide range of international territories.

Through an integration with its proprietary Matchpoint® platform, Cinedigm is tapping into Spherex's industry-leading global metadata solution to adapt its digital content across a growing number of subscription video on demand (SVOD), advertising-based video on demand (AVOD) and Smart TV streaming platforms worldwide.

"We are excited to leverage Spherex's expertise in local market sensibilities and to utilize their AI technology to help pave our expansion into international markets," said Tony Huidor, General Manager of Cinedigm Networks. "Having an assurance that our digital content is compliant with best practices and territorial laws around age-rating and cultural norms is critical to the success of our video streaming services and aids consumers in their search and discovery of our channels."

"Helping companies navigate the complicated and treacherous international landscape is at the very core of our business," said Spherex CEO Teresa Phillips. "Cinedigm's rapid international expansion requires an expertise that combines technology and localization know-how."

As content explodes worldwide, Spherex is building a gold standard to track, monitor, customize and monetize IP as it is licensed around the world and across platforms. Using its AI technology, the team at Spherex will work with Cinedigm to guide their international licensing and enable them to geo-adapt content and references to match the cultural sentiment in targeted countries.