DTV Platform

XTV, an extended platform for DTV, frees broadcasters and viewers from the constraints of the broadcast schedule. It is designed to keep viewers loyal to the broadcasters' brand while enabling the broadcaster to protect and earn additional revenues from highly targeted advertising. The platform extends the television experience for broadcasters, advertisers, content owners and viewers by placing large amounts of digital storage into the set-top-box (STB) or digital TV set. According to the company, it's more than a TV set combined with a digital VCR, because 'smart software' within the TV set seeks out and records a viewer's favorite shows and the TV program's metadata allows the software to intelligently gather, store and present information and entertainment as a viewer requires.

The end-to-end system includes a complete delivery, scheduling and control system that gives broadcasters an interactive environment that supports their business aims. It also includes a suite of head-end applications, which allow broadcasters to enhance the consumer viewing experience through content-associated metadata, tag advertising to support current and future advertising models as well as analyzing viewer behavior for data mining and market research.

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