EFP Lenses

Canon Broadcast and Communications have extended their line of portable EFP (Electronic Field Production) lenses with the introduction of the Canon HJ40X10B IASD-V and HJ40X14B IASD-V TELE. With the TELE version's focal length of up to 1,120mm with 2X extender, the new HJ40 stands as the most telephoto portable EFP lens ever built.

Adding to the category of powerful, lightweight EFP lenses originated by Canon, the HJ40 and HJ40 TELE complement the popular Canon J33ax11B IASD and J33ax15B IASD TELE lenses. With excellent imagery on both HDTV and SDTV cameras, the HJ40 and HJ40 TELE offer documentary, entertainment, sports and helicopter production directors and camera operators the next level of performance in a lightweight package.

Creative options and ease of operation are further bolstered by Canon's exclusive built-in Shift-IS Optical Stabilization system for incredible image stability, the HDxs system for top specifications with reduced size and weight, and the highly useful Digital Drive controls.

"The new HJ40 and HJ40 TELE bring the portability, long focal length and wider angle of our EFP line to productions that want top image quality in HDTV or SDTV formats," says Gordon Tubbs, Assistant Director of Canon Broadcast and Communications. "These new lenses open up entirely new avenues of creative options, bringing unbeatable zoom ratios to EFP shooters in a package that weighs only about 12 pounds.

Available for the first time in a portable lens, Canon's exclusive Shift-IS optical shift image stabilizer system has radically changed the way production personnel look at long zooms, effectively neutralizing camera shake due to wind, platform vibrations and even camera operators' breathing that previously made many tight shots unusable. With Shift-IS, two shake-detecting sensors for yaw and pitch and a microprocessor help to move the Shift-IS lens group horizontally and vertically to counteract the image shake and maintain a totally stable picture, all without increasing the overall size and weight of the master lens.

All Canon HJ ENG/EFP lenses also benefit from Digital Drive, taking advantage of advanced ergonomics and faster digital controls to bring operators a highly useful group of functions. The main features of Canon's Digital Drive include Speed Preset, Shuttle Shot, Framing Preset, Zoom Mode Select and improved maximum zoom and focus servo speed. In addition, a new Digital Servo Demand series is available that also provides the Digital Drive functions as well as the standard remote zoom and focus controls.

Canon USA Inc. Broadcast and Communications Division , 400 Sylvan Avenue, Englewood Cliffs, NJ 07632. Tel: 201-816-2913; Fax: 201-816-2909.