News | May 17, 2022

Hisense Unveils Its First Smart TV With Fire TV Built-In, The U6H Fire

SUWANEE, GA.--(BUSINESS WIRE)--

Today, Hisense, provider of high-performance televisions and appliances, and Amazon Fire TV, announce the latest addition to the premium 2022 lineup, the U6HF, Hisense’s first smart TV with Amazon Fire TV built-in. Available exclusively at Amazon.com, the new 50” smart TV will offer Fire TV’s content-forward experience alongside the always-available intelligence of Alexa, delivering a truly immersive and powerful smart TV to Hisense TV customers. Creating even more robust audio and visual experiences and making it accessible to the masses, the U6HF features 4K ULED technology, Quantum Dot color, Dolby Vision HDR, HDR10/HDR10+, and more.

“We’re dedicated to delivering industry-leading products that provide our customers with the best in entertainment – and streaming is a critical element of this,” said David Gold, President of Hisense USA. “We’re thrilled to add Fire TV to our lineup of smart TVs to deliver a premium home entertainment experience for our customers across the U.S.”

The new Hisense U6HF features Hisense’s proprietary ULED technology, Dolby Vision, HDR10/HDR10+, Quantum Dot color, a 60Hz variable refresh rate, 240 motion rate, and 600 nit peak brightness. Ideal for gamers, the U6HF from Hisense also features Game Mode Plus which ​​decreases input lag, increases response time and reduces frame-rate issues on next-generation game consoles via HDMI connectivity, 60Hz Variable Refresh Rate, and Auto Low Latency Mode. The U6HF is accompanied by an Alexa Voice Remote, which allows customers to use their voice to easily change channels, launch apps, search for titles, play music, and control compatible smart home devices.

“Hisense and Fire TV share the same goal of combining the best in hardware and software to provide high-quality, innovative, and affordable smart TV experiences,” said Daniel Rausch, Vice President, Amazon Entertainment Devices and Services. “As more brands turn to Fire TV, we are committed to delivering a smart TV package that is easy to adopt, efficient to develop with, and delights customers.”

With Fire TV built-in, customers in the US can enjoy access to more than 1 million TV episodes and movies from apps including Prime Video, Netflix, Disney+, Hulu, and HBO Max, as well as stream popular ad supported content for free from Pluto TV, Amazon Freevee, and more. Customers also benefit from Fire TV’s expansive features including the ability to search and launch more than 100 apps by using their voice with Alexa, integration with smart home devices like doorbells and cameras and the ability to view compatible devices through features like Live View Picture-in-Picture.

Pricing and Availability

  • The 50” U6HF TV is available for pre-order for $529.99 exclusively on Amazon.com, with a larger 58” model expected to hit shelves in early fall for $599.99.

To learn more about all of Hisense’s premium offerings, visit Hisense-usa.com and follow @HisenseUSA on Facebook and YouTube and @Hisense_USA on Instagram and Twitter.

ABOUT HISENSE USA CORPORATION

Established in 2001, Hisense USA Corporation offers a range of technology products including televisions, laser TVs, refrigerators, air conditioners, dehumidifiers, beverage coolers, and freezers – with a mission of delivering feature-packed products at a fraction of the cost. In 2021, the company was the fastest-growing among the top five TV brands in North America and continues to grow year after year domestically and globally. Hisense USA Corporation is a subsidiary of Hisense Company, Ltd., a multi-national consumer technology manufacturer and one of the largest television brands in the world.

ABOUT AMAZON

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.


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