iBEAM to stream Super Bowl
Per the agreement, SUPERBOWL.COM will utilize iBEAM's intelligent streaming media network to deliver broadcasts of the events surrounding the game and live foreign language audio streams of the game to the worldwide audience that visits SUPERBOWL.COM. In the days leading up to the Super Bowl, iBEAM will deliver streaming media produced by the NFL and its content and technology partner, SportsLine.com. Streaming content will include numerous video and audio features, including player diaries, an archive of past Super Bowl highlights, live audio Webcasts of team and coach press conferences and podium feeds from the Super Bowl media day. The coverage will culminate on game day with more than 10 simultaneous live audio streams, including play-by-play coverage of Super Bowl XXXV in six foreign languages. Streaming video of the game itself will not be offered.
"There is no bigger sporting event than the Super Bowl, and we are thrilled that the NFL, CBS Sports and SportsLine.com have chosen to use streaming media to offer Internet users innovative, in-depth coverage," said Peter Desnoes, chairman, president and CEO of iBEAM. "iBEAM's technology is helping SUPERBOWL.COM use streaming media to bring additional coverage of the events surrounding the most exciting game in professional football to fans around the world. Large-scale, global events are a challenge to any broadcast media, but the deal with SUPERBOWL.COM reinforces iBEAM as the leader in delivering streaming media to large, global audiences."
iBEAM has extensive experience in streaming high-quality video and audio over the Internet, including a number of major entertainment and sporting events. The iBEAM Network uses satellite and fiber-optic technologies to deliver content to MaxCaster media serving systems located in Access Providers' networks near the end-user, on the edge of the Internet. This approach allows streams to avoid the congestion that frequently causes interruption and poor quality in live Webcasts.
"Using streaming media to deliver content on high-profile sites like SUPERBOWL.COM requires that we team with a company with the resources to deliver a great user experience," said Joe Ferreira, vice president of programming, SportsLine.com. "SportsLine.com is at the forefront of providing cutting edge technology throughout its sites, and along with its partners is committed to providing a first-class broadband experience to sports fans through SUPERBOWL.COM. iBEAM's progressive delivery technology and high-quality Webcasts ensure that fans can experience more of the behind the scenes action of Super Bowl XXXV than ever before, from pre-game news to post-game interviews. In addition, SUPERBOWL.COM can serve a large international audience by delivering audio play-by-play in a half-dozen languages."
Source: iBEAM Broadcasting Corp.
iBEAM Broadcasting Corp. offers streaming media distribution, revenue-producing applications, and interactive Webcasting services to major entertainment and enterprise customers. iBEAM is leading the future of streaming media through its focus on customer care and improving its customers' businesses. iBEAM's On-Target ad insertion technology and Activecast interactive Webcasting capabilities create value for companies who use streaming media. iBEAM currently delivers nearly 60 million streams per month across its network of high-performance servers located in more than 160 networks around the world, connected by satellite, and augmented with fiber optic cable. More than 400 innovative companies use iBEAM, including media and entertainment leaders MTVi, Sony Music Entertainment, and LAUNCH.com. iBEAM was founded in 1998. For more information about iBEAM's services, visit www.ibeam.com, or contact the company at 645 Almanor, Suite 100, Sunnyvale, Calif. 94085, telephone 408/523-1600.