Kodak Digital Cinema HD Pre-Show Systems Feature SRS Circle Surround

Santa Ana, CA - SRS Labs, Inc. announcedthat Kodak Digital Cinema has selected SRS Circle Surround for their digital cinema pre-show high definition systems. Kodak is currently a leading independent supplier of digital pre-show solutions, supplying more than a dozen exhibition chains in the US, Canada, and Japan. Digital cinema pre-show packages encoded and delivered in SRS Circle Surround will begin with an animated SRS logo/trailer, expanding SRS Labs brand reach from television, radio, and millions of consumer electronics products into theaters.

"We are tapping into the very beginning of what is inevitably going to be a huge trend in the motion picture industry," said Michael Canevaro, senior director, professional audio at SRS Labs. "To date, there are approximately 97,000 screens available worldwide, which is an incredible number of potential brand impressions for this marketplace. Working with Kodak Digital Cinema creates a clear path for SRS to enter the digital cinema pre-show market, enabling a broader consumer audience to benefit from our innovative sound technologies."

SRS Labs first began working with Kodak earlier this year, when both companies collaborated on a demonstration of the Kodak Digital Cinema HD Pre-Show using SRS Circle Surround at the Kodak-sponsored ShoWest Showcase, "An Evening of Independent Film."

"A great movie experience requires great images and great sound," says Drena Rogers, worldwide director of sales for Kodak Digital Cinema, "and that's as true for the pre-show as it is for the feature presentation. The state-of-the-art audio that SRS delivers contributes to the power, the enjoyment, and the emotional impact of the program before the feature movie begins."

SOURCE: SRS Labs, Inc.