Liberate to use Adforce's interactive advertising platform
Liberate will offer AdForce's "AdForce Everywhere" program of interactive advertising to network operators using the Liberate platform. AdForce Everywhere is a new media advertising program designed to deliver targeted, interactive advertising messages to digital devices, from DTV to wireless receivers.
For operators, the service offers intuitive ad campaign scheduling, ad inventory management and forecasting, profile-based targeting, reliable ad delivery, comprehensive ad tracking and accurate reporting services.
"Integrating our ad management and delivery services with Liberate's leading software platform is an important step in establishing a strong AdForce presence in the international interactive television marketplace," says Dee Cravens, executive VP for AdForce
Other AdForce partners include ICTV, Set-top.com and WorldGate.
Edited by Tom Butts
Managing Editor, Digital Broadcasting.com