Nothing Real LLC

Nothing Real™ is a Los Angeles-based software provider of high performance tools designed for the digital image creation market. Nothing Real's flagship product, Shake™, is quickly being embraced by leading entertainment, postproduction and broadcast facilities in the United States and in key international markets as a professional image processing tool for a broad range of motion picture, television, interactive games and multimedia.

Company History

Nothing Real was established by Allen Edwards and Arnaud Hervas in October 1996 to address the digital needs of entertainment professionals. The collective resumes of the two founders include professional software development at Thomson Digital Image and special effects film production at Sony Pictures Imageworks. From this real-world production perspective, they founded the company to address the need for a more direct link between developer and user.

Company Focus

Nothing Real is committed to bringing digital tools to the entertainment market that can be easily integrated and customized into the production environment to enhance artist efficiency and productivity. The underlying company philosophy is that all development should be seen from the end-user viewpoint.