Princeton Video Image Receives Technical Emmy for Virtual Technology

LAWRENCEVILLE, N.J., Oct. 4 /PRNewswire/ -- Princeton Video Image, Inc., (Nasdaq: PVII) the global leader in virtual technology and imaging solutions for television, was awarded a Technical Emmy by the National Academy of Television Arts and Sciences, for implementation of real time virtual imaging in live events on television. The Emmy was presented to PVI at the Marriott Marquis Hotel in New York City on October 3, 2000.

This Technical Emmy is awarded to an individual, company, or to a specific or technical organization for development and/or standardization involved in engineering technologies, which either represent extensive improvements on existing methods or are so innovative in nature that they materially have affected the transmission, recording or reception of television.

"It is an honor that the National Academy of Television Arts and Sciences has awarded PVI with such a prestigious award for technical excellence," said Dennis Wilkinson, President and CEO of PVI. "Being awarded this Technical Emmy recognizes that virtual imaging is becoming the new and innovative way for sponsors to advertise in live events on television."

PVI's patented virtual technology has been used to insert game enhancements and commercial messages in live and recorded events worldwide, including Major League Baseball, the National Football League, the Indy Racing League, professional soccer matches, the CBS Early Show, and CBS' "The NFL Today" pre-game show. PVI's unique, L-VIS(TM) (Live Video Insertion System) technology can insert signage where it doesn't exist, and make it real -- behind the batter, in the middle of the field, or in any location. This signage can be animated, adding another dimension to exciting advertising.

Look for PVI's virtual first down line during all the NFL games on CBS this season, and virtual advertisements and enhancements during the final race of the IRL season, the Excite 500, in Texas, on October 15, 2000.

Recently, for the first time ever in golf, PVI will provide virtual enhancements and virtual advertising for Shell's Wonderful World of Golf 2000 season, which began on October 3 on ESPN along with the Wendy's 3-Tour Challenge, which airs December 23rd and 24th on ABC. These virtual enhancements range from a virtual flagstick, which allows viewers to see where the flag is located when a player is on a fairway or in a bunker, to a white virtual circle that highlights the cup when a player is putting.