ReplayTV forms new programming division

PVR developer ReplayTV (Mountain View, CA) has formed "Replay Studios," a new division that will produce, broadcast and deliver original programming for its recorders.

Located in Los Angeles, ReplayTV Studios will partner with Universal Pictures, NBC, Showtime Networks, Cartoon Network, Fox Network, NewLine Cinema to develop original content including short films, music videos, sneak previews and behind-the-scenes features. The studio will be headed up by ReplayTV exec VP Rob Kenneally.

"With the launch of ReplayTV Studios, our viewers get to see unique content they can't get anywhere else, while sampling the tremendous variety of programming available through the ReplayTV Service," Kenneally said. "At the same time, content providers can now introduce new films, shows and specials to our customers. By offering consumers something extra, studios and networks can connect with viewers in new ways to attract them to their offerings."

To keep the content current, new programming will air regularly on local cable TV channels to be automatically recorded through ReplayZones for consumers who want to keep up on the latest from ReplayTV Studios.

Edited by Tom Butts