News | November 9, 2021

Sinclair Broadcast Group Selects Oracle Moat To Strengthen Measurement And Brand Safety Capabilities For Advertisers

Sinclair Broadcast Group, Inc. today announced that its digital solutions division, Sinclair Digital, and its marketing technology and managed services company, Compulse, have selected Oracle Moat, a leading measurement and marketing analytics suite, to measure media performance across its 300+ digital properties.

Sinclair will deploy Oracle Moat Analytics across all of its owned and operated digital inventory to help advertisers determine invalid traffic metrics, viewability metrics, diagnostics and brand safety rates of advertising campaigns. In addition, Sinclair will use Oracle Moat Analtyics for third-party connected TV (CTV) impression validation across its highly successful CTV platform, CompulseOTT.

“Sinclair has digital inventory across several categories, including news, sports, weather, and more,” said Ryan Moore, senior vice president, Digital Sales, Sinclair Broadcast Group. “By working with Oracle Moat to measure media performance across our digital properties, we are able to give advertisers who buy our high-value inventory an added level of transparency, validation, and safety.”

Oracle Moat is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. By tapping into Oracle Moat’s powerful attention and engagement metrics within Oracle Moat Analytics, advertisers can achieve a complete, cross-channel picture of CTV, linear TV, and digital video ad performance to better optimize advertising campaigns.

“Today’s digital advertising takes place across a growing array of media types and formats, and to maximize campaign value, advertisers need a way of measuring who they’re reaching and how often each person is seeing an ad,” said Mark Kopera, head of product, Oracle Moat. “We’re excited to work with Sinclair Broadcast Group to give advertisers more ways to measure campaign performance across its digital properties. By working together, we’re making it simpler for Sinclair’s large number of advertisers to tap into our powerful measurement and marketing analytics, instantly.”

Source: Sinclair Broadcast Group, Inc.