News | August 31, 2023

TV Azteca And Roku Announce Strategic TV Streaming Advertising Partnership In Mexico

Today, TV Azteca and Roku announced a strategic partnership that will enable brands and agencies to purchase TV streaming advertising on the Roku platform in Mexico through TV Azteca. As a leading name in the broadcasting industry, TV Azteca joins Roku’s growing partner network, expanding the platform’s reach and delivering efficient, best-in-class ad solutions with the power of digital.

Offering a one-stop media platform for brands and agencies is a key part of TV Azteca's transformational strategy. This holistic media marketing experience both signifies a major leap towards modernization and reflects the company's commitment to staying ahead of the curve in an ever-changing media landscape.

"Our vision is to be more than just a broadcaster; we aspire to be a strategic partner and a one-stop shop for advertisers," said Benjamin Salinas Sada, VP Board of Grupo Salinas. "The integration of several CTV platforms, including Roku, gives us the opportunity to offer a solution that addresses the constantly evolving demands of the modern market."

Already working with TV Azteca on content distribution and now expanding into advertising, Roku continues to grow its business in Mexico, through ad partnerships like this one and by working directly with advertisers and agencies on unique branded content opportunities and ad formats offered by Roku.

“The collaboration with TV Azteca increases our reach in the market and is a significant step to expand our growing ad sales business in Mexico. Working with TV Azteca, a trusted media group with deep connections to brands and advertisers, helps us to accelerate our advertising business and create more impactful marketing,” said Mirjam Laux, Vice President, International Advertising at Roku.

Roku launched its first streaming devices in Mexico in 2015. In 2022, it launched its advertising business in Mexico, in parallel with the launch of its own ad-supported streaming service: The Roku Channel. The Roku Channel is a free streaming channel available on Roku devices that offers users access to thousands of movies and TV episodes, including Roku Originals.

Source: Roku