XTV

XTV, or Extended TV, combines the strengths of the broadcaster with the advantages of ever-cheaper digital storage technology to deliver value to the consumer, the advertiser and the broadcaster. It combines digital storage on a hard disk in the set top box with simple broadcaster controls to extend the TV business models. The viewer gets to see what he wants, when he wants; the advertiser gains exposure to viewers who are far more likely to respond to his commercials; and the broadcaster effectively extends his viewing time.

XTV allows broadcasters to provide highly relevant content and the advertising that supports your service, preempting competing technologies like ADSL. XTV also introduces a host of new pay-per-view opportunities because viewers will be willing to pay for convenience and relevance.

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