Program Puts Lens Ownership in Reach for Range of Customers
The Optical Devices Division of FUJIFILM is now offering 0% financing, through Novation Vendor Services. The program is available for all FUJINON 4K and HD broadcast lenses and the Premier HK 4K+ and Cabrio 4K range of cinema-style lenses.
“We want to make it easier for our customers to buy exactly the lens or lenses they want,” said Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “We’re able to provide this program thanks to Brandon Brooks at Novation. After working as the finance director for several years in the video and cinema production industry, he’s uniquely qualified because he understands the owner/operator, rental house and production company business. Most financial lenders do not. He knows that if our customers don’t have access to the best gear, they’re hindered in their ability to produce and generate income. They often need to obtain financing without any existing clients in hand. He has a reputation for helping start-up ventures.”
Brooks has been involved as a finance manager since 2008, managing transactions between the manufacturer or dealer, the customer, and the equipment financing company. During that time, he’s cultivated solid banking relationships and developed a specialty in vendor-driven financing. According to Brooks, there are three types of customers looking for equipment loans: owner/operators (Directors of Photography and Digital Imaging Technicians); small- to medium-sized rental houses; and large-scale vendors and production houses with many locations, often in the U.S. and abroad.
“I’ve worked with all three extensively over the past several years,” said Brooks. “I understand their individual needs and have been able to educate the equipment finance companies I work with. Whether you’re an owner/operator or a large company, the equipment they use is just as important in generating future income. It’s not difficult to obtain financing, but it takes knowledge of your customer’s business and relationships with the banks to get your customer approved with a term that’s fair and reasonable. For example, some customers may need a buffer of 30 days before making a payment, so they can start booking jobs and making money with the equipment.”
Fujifilm/FUJINON’s initial customer of this zero percent financing program was New York-based Technological Cinevideo Services (TCS), a camera equipment rental house who financed a Premier PL Mount 75-400mm T2.8 – T2.8 zoom.
TCS President Erik Schietinger, who co-owns the company with his brother, TCS’ VP and Chief Operating Officer, Oliver Schietinger, said, “Working with finance people like Brandon who understand the intricacies of your business is a rare pleasure. He knows about the range of equipment we use and our clientele need, so we can engage in well rounded conversations. We talk about how we work and what would increase our success, in addition to financing. We’re thrilled that we were able to purchase our new PL 75-400mm zoom with zero percent financing. It’s just a good business deal for us all around.”
In addition to 0% for 24 months, Fujinon is offering 3.99% for 36 months and 4.99% for 48 months.
For more information, visit http://www.fujifilmusa.com/products/optical_devices/digital-film-cinema/pl_cine_lenses/sales-contacts/index.html.